The debate over mask usage has become so controversial in the United States that it is now not only a health issue but also a matter of constitutional rights. It was necessary to address it with a message to foster empathy. 'Wearing a Mask is an Act of Love' is based on the Christian message of 'Loving your neighbor is caring for them.' By leaning on Christianity, the politicized notion surrounding masks was eliminated. Colors that could allude to American nationalism were avoided, and friendly typography and colors were chosen to convey the message. Representation and diversity were crucial in the campaign, leading to the decision to illustrate it and depict various races and ages.